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  • RiddimStyle Staff Writer

Kanye’s ‘DONDA’ Event Breaks Record

Kanye West has shattered the record for the highest-grossing U.S. tour based solely on DONDA in-person retail sales. According to Billboard, which began recording touring data in 1990.

The second DONDA listening session on August 5 at the Mercedes-Benz Stadium, which grossed USD 7 million simply from merchandise, beat the former record holder Taylor Swift, who grossed just under USD 7 million per show for her Reputation Stadium Tour in 2018.

The highly sought-after event apparel was designed by Balenciaga creative director Demna Gvasalia.

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