Kanye’s ‘DONDA’ Event Breaks Record
Kanye West has shattered the record for the highest-grossing U.S. tour based solely on DONDA in-person retail sales. According to Billboard, which began recording touring data in 1990.
The second DONDA listening session on August 5 at the Mercedes-Benz Stadium, which grossed USD 7 million simply from merchandise, beat the former record holder Taylor Swift, who grossed just under USD 7 million per show for her Reputation Stadium Tour in 2018.
The highly sought-after event apparel was designed by Balenciaga creative director Demna Gvasalia.