Content creators in the United States, Canada, New Zealand, Australia, and the United Kingdom may now create video podcasts on Spotify. Anchor allows creators to publish their video content to Spotify. Spotify emphasizes that the video may be played in the background in the press announcement. "Video on Spotify is backgroundable for all listeners, so you can immerse yourself in the content when you want to, or simply lean back and listen," the press release reads.
Spotify said it would expand the service to more countries in the future. Video podcasts will be able to profit with subscriptions by developing exclusive material, gating video, and other methods, according to Spotify.
Spotify is also launching a collaboration with Riverside, a remote recording platform. Thanks to the connection, Riverside will allow creators to produce and distribute video content for free and provide a speedy distribution channel to Spotify via Anchor.
Beyond music streaming, Spotify's concentration on video podcasts will help it compete with YouTube. Creators gained a large following quickly thanks to video podcast segments published on YouTube. It'll be fascinating to see if Spotify's video component can maintain that level of popularity among podcast listeners. Video Podcasts on Spotify now available for more creators around the world