• Nicky Stikk

Tik Tok Makes it Easier for Videos to go Viral



TikTok the popular social video network that has a lot of impact on the music industry in the United States since labels notice how much its followers enjoy music. Because of the TikTok algorithm, it is now simpler for a video to go popular on the site than it is for another. Bobby Owsinski of Music 3.0 Outlines how the TikTok algorithm works.



The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded. Just like the algorithms used on every other social platform and search engine, the specifics aren’t published, but experts have determined at least some of its aspects.

When a video is uploaded, TikTok shows it to a small number of TikTok users in between popular videos. This way, the user doesn’t get bored.


The algorithm then measures how much of your video is actually watched, as well as how many Likes, comments, shares, and downloads it receives. It seems that the ratio is 1 for every 10 views in order to trigger the algorithm to show the video to more people.


The algorithm is triggered by the velocity of the engagement it receives. In other words, if it suddenly receives 20% more Likes in a single day, then the video will be pushed out to more people as a result. Users have reported that their video views seem to come in waves as a result.


Believe it or not, TikTok has over a billion users and was downloaded more than even Instagram last year. That means that the possibility of your video being seen by a lot of people, or even going viral in some small way, is pretty good.



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