Introducing C Kay Niaja's Breakthrough Star
Updated: Oct 22
CKay has been turning heads on Billboard's Global 200 list, with a peak of No. 8 and a No. 30 entry for one of his older songs,Love Nwantiti'. The first version of which was released in 2019. This is even riskier because it is the dreaded year of Made In Lagos, which will be remembered for years in the world of music.
He has something from 2019 blazing up the charts like it's nobody's business at a time when so many other Afrobeats greats are having to put albums on wait for the arrival of the King.
CKay creates music for a far broader audience, and it's new, upgraded, sensational, and generational.
Why is his 2019 single 'Love Nwantiti' one of the most adventurous Afrobeat tracks ever made? Well Thanks to Tik Tok the single has ben discovered by millions of fans globally.
His music is unique in that he generates a sound that we can all dance to, love, and become addicted to without the use of traditional instruments.
Aforobetas fans all loved 'Love Nwantiti' when it came out, even though most of us had no idea who CKay was. It racked up big streaming cheese on the charts at a period when more people judged stardom based on performance and club banger.
Warner Music South Africa has signed him. And his music has been made more accessible to a broader, more accepting audience. South, East, North, West, and Central Africans and Europeans and Asians are warming up to this Nigerian talent. His tunes have a lovely melody to them. He has an easy-going personality. His love songs cut through the bone, and his branding is top-notch. The song has been remixed and remade in German, French, Spanish, and Italian, and Ckay is well on his way to becoming a global sensation.