YouTube Shorts is officially preparing to implement a new revenue sharing model – a move that could draw creators away from TikTok, which continues to grapple with bans and far-reaching lawsuits in the U.S.
Google’s short-form video-sharing platform just recently revealed its plans to cut creators in on advertising revenue. Scheduled to kick off on February 1st, the outlined program will replace the YouTube Shorts Fund (which was announced in May of 2021) and compensate creators based upon their share of pooled revenue from adverts shown between clips.
YouTube described the model’s allocation and payout specifics in relative detail, also emphasizing that it will use the pooled ad income “to both reward creators and help cover [the] costs of music licensing.”