VP Record partners with Jamaican Government on humans trafficking initiative

The National Task Force Against Trafficking in Persons (NATFATIP) has partnered with VP Records to launch a campaign to raise awareness against human trafficking. The launch kicked off on November 24, with the release of a reggae medley titled 'Shadows After Dark'.

According to Minister of National Security, the Hon. Dr. Horace Chang, trafficking in persons, is a lucrative and growing business. "It is growing, and as we get on top of dealing with the illegal drugs and firearms trades – it means the criminal organisations are losing money, and they will look to other areas, and clearly one of those areas is human trafficking".

According to Richard Lue, Director of Business Affairs for VP Records, 'music is one of the best ways to communicate. We felt it important to work with NATFATIP to make sure as many people are aware of human trafficking and the perils it brings'.

To raise awareness and spark conversations about the crime of human trafficking, 'Shadows After Dark' encourages persons to be very careful of whom they trust. The song is produced by Reggae star Alborosie.

The Italian born Alborosie has led an expansive and multi-dimensional career releasing 14 albums since 2006. An accomplished artist, he has mastered his craft as a songwriter, multi-instrumentalist, producer and self-proclaimed 'Dub Mechanic.'

Additional performances come from Christopher Martin, Romain Virgo, Dean Fraser, Duane Stephenson, Kabaka Pyramid, Etana, Taurus Riley, Kumar, Morgan Heritage, Raging Fyah and Sandy Smith. The song uses familiar phrasing such as "you can see a man's face but not his heart" to accentuate how trust can be abused.

The accompanying lyric video demonstrates ways in which trafficking can be conducted, the visualiser for the single will premiered on TVJ in prime time.

On December 1, an international poster competition will also be launched to raise awareness against human trafficking and will end next May.