Too Many Songs, Not Enough Hits: Pop Music Is Struggling to Create New Stars
Muni Long’s “Hrs & Hrs” is giddy and impassioned, a contemporary R&B single built on the sturdy framework of classic soul ballads. Muni Long released the track last year on her own label, Supergiant, and it climbed to No. 16 on the Billboard Hot 100 at the end of January, giving the singer her first hit and an opportunity to partner with Def Jam.
There’s a sense around the music industry right now — from managers to marketers to A&R executives — that stories like Muni Long’s are few and far between in 2022. “It’s a bigger and more level playing field, and everything is getting lost,” says Chris Anokute, who co-manages Muni Long. “Everyone’s an artist, but almost nobody’s breaking.”