According to a recent study by the International Federation of the Phonographic Industry (IFPI), Engaging with Music 2022, there are more ways than ever for people to engage with music today. The study found that fans are engaging with music in a variety of ways, including through short-form video, in-game experiences, and other forms of media.
The study highlights the importance of understanding the diverse ways in which people are engaging with music, as this can help music industry professionals better understand consumer behaviour and tailor their strategies to meet the changing needs and preferences of music fans.
It's worth noting that the music industry is constantly evolving, and it's important for professionals to stay up-to-date with the latest trends and developments in order to effectively engage with and reach their audience.
According to the study, 76% of people believe that there are more ways to listen to music today than ever before. This figure is higher among older generations who have experienced the growth and evolution of music listening habits. For example, 80% of people aged 55-64 believe that there are more ways to listen to music today than ever before.
The study also found that the top 5 ways that people engage with music are video streaming (82%), audio streaming (74%), radio (71%), short form video (68%), and social media (49%). On average, people use different methods to engage with music, with 16-24s using the most diverse range of methods (7.7 on average).
Overall, the study highlights the excitement that fans feel when discovering new music and the wide range of formats that are available to them.