Instagram has announced it is officially launching its 'Reels' feature across 50 countries today (August 5).
A rival to the ultra-popular TikTok, Reels allows Instagram users to create short-form clips up to 15-seconds long, and they can also add popular music, filters and effects to their videos.
Reels can be shared to a special Reels tab but can also be sent privately to friends, or can be shared onto a user's Feed or Story.
In a post on its website Instagram noted,
'Today we're announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.'